INFLUENCER
PROGRAM
AGENDA.
Directed by Alanna Murray
Show & Prove
Capitalize the Content
The Opioid Awareness Foundation Influencer Program is a groundbreaking digital initiative uniting creators, artists, and change-makers in the fight against opioids, fentanyl, and all harmful narcotics. Our mission is to transform social media into a digital front line for education, prevention, and healing.
This isn’t just a message—it’s a movement.
A cultural shift.
A call to action.
A global stand to save lives in real time.
This campaign is designed to integrate with today’s leading platforms for maximum reach:
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TikTok – Challenges, freestyles, skit
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Instagram – Reels, Stories, Lives, remembrance threads
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YouTube – PSA shorts, livestreams
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X (formerly Twitter) – Spaces, reposts, call-outs
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Facebook – Community sharing and support
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Twitch – Gaming creators embed PSA
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Kick – Gaming and livestream creators share live awareness moments
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Podcasts – Influencer interviews, survivor stories, expert insights
Repost & Repeat
This crisis thrives in silence.
But we are choosing to speak.
The Influencer Program isn’t just a campaign.
It’s a safe space.
A digital community.
A lifeline for those who need to know they are not alone.
We stand for:
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Open, honest conversations about addiction, recovery, and mental health
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Breaking stigma through community and creative expression
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Uplifting creators, survivors, and educators to become digital first responders
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A global culture shift rooted in truth, frequency, and healing
🧠 Let’s fight for mental wellness
💬 Let’s support one another
🫶🏽 Let’s heal together
✊🏽 One love. One voice. One frequency.
Join the Movement
We call on:
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Influencers and creators
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Artists, musicians, and producers
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Survivors and educators
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Veterans and tribal leaders
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Faith leaders and digital warriors
This is the generation that will speak truth, shift the vibration, and save lives.
#PutTheOpioidsDown
#GoLiveForLife#SayYesToLife
#TheLightMustUnite
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🌍 We change the frequency. We change the world. The Light Must Unite – Opioid Awareness Foundation
Program Components
1. Live Social Media Engagement
Influencers and artists engage their communities through unscripted, impactful livestreams—bringing awareness in the moment.
Live segments include:
• Personal testimonies
• Fentanyl and overdose education
• Tribute moments of silence
• Interactive Q&As and prayers
• “Go Live for Life” creator challenges
Streaming platforms:
Instagram Live, TikTok Live, YouTube Live, Facebook Live, X Spaces
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2. PSA Skits & Awareness Reels
Short-form content designed for maximum reach and resonance.
Key features:
• Modern takes on the iconic “This Is Your Brain on Drugs”
• Emotionally-driven metaphors and dramatizations
• Built for virality through stitch, duet, and remix culture
• Shared across TikTok, Instagram Reels, and YouTube Shorts
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3. Reimagining an Icon: “This Is Your Brain on Drugs”
“This is your brain. This is your brain on fentanyl.”
We’ve reimagined one of the most iconic anti-drug campaigns for the social generation.
Creative expressions include:
• Cracked screens, ghosted dreams, and lost memories
• Spoken word, visual art, animation, and split-screen storytelling
• The Frying Pan Challenge — paying tribute to the original 80s PSA
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4. Music & Freestyle Collaborations
Music carries frequency—and frequency carries the message.
Campaign collaborations feature:
• Original freestyles about loss, healing, and purpose
• Hook and chorus challenges for public duets
• Artist interviews with PSA verses
• Campaign theme songs, remixes, and influencer playlists
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📣 Social Media Challenges
🔥 Official Hashtag Activations
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#PutTheOpioidsDown PSA Challenge
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Recreate a PSA using your voice, art, or story.
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#GoLiveForLife Challenge
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Go live for 11 minutes. Share truth. Spark change.
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#OpenVerseForLife Challenge
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Drop a verse. Deliver a message. Save a life.
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#FryingPanChallenge
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Visual metaphors modernizing the classic anti-drug PSA.
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#SayTheirName Tribute Thread
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Honor those we’ve lost. Share their stories. Speak their names.
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#BeforeYouTakeIt Challenge
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Record a message to someone moments before they take a pill.
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#TestYourPill Awareness Drop
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Demonstrate the use of test kits. Promote harm reduction education.
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📊 Why This Matters – Verified CDC Statistics
The U.S. Overdose Crisis (2024–2025):
• 105,000 overdose deaths in 2023
• ~80,000 involved opioids
• ~80,400 projected deaths in 2024 — 220 lives lost daily
• 48,422 fentanyl-related deaths — now the #1 killer of Americans aged 18–45
Fentanyl is being mixed into everything—many victims had no idea they took it.
Sources:
• CDC: Understanding the Epidemic (https://www.cdc.gov/drugoverdose/epidemic/index.html)
• CDC Press Releases (https://www.cdc.gov/media/releases/index.html)
• Reuters Report on Overdose Trends (https://www.reuters.com)
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